Privacy Policy


Effective May 25, 2018


This Privacy Policy describes how your personal information is collected, used and shared when you book a photo shoot, sign up for our email newsletter, make a purchase and attempt to make a purchase from (the “Site”).




When you book a session, we collect your name, phone, email address and your answers to our photo shoot questionnaire. We refer to this information as “Booking Information.” The information you provide for booking your shoot is deleted within a month of your completed session during a monthly review of this data.


When you join our mailing list, we collect your name and email address. We refer to this information as “Email Subscription Information.” The information you provide to sign up for our email newsletter is reviewed every six months. Users who have not opened an email in the previous six months will be unsubscribed and their personal information deleted.


Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.” The information you provide to make a purchase or attempt to make a purchase will be saved until at most six months after the order was delivered and then deleted.


When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Booking Information, Email Subscription Information and Order Information.




We use the Booking Information to schedule, customize and communicate with you regarding your upcoming photo shoot.


We use the Email Subscription Information to communicate with you and personalize messages regarding special offers/discounts; updates to the website, products, gallery and blog; as well as giveaways and other promotions and advertisements.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.




We share your Personal Information with third parties to help us use your Personal Information, as described above.


For example, we use ShootProof to power our online gallery and order fulfillment service–you can read more about how ShootProof uses your Personal Information here:


We use Acuity Scheduling to power our online booking system–you can read more about how Acuity uses your Personal Information here:


The deposit paid at booking is facilitated via PayPal–you can read more about how PayPal uses your Personal Information here:


We use MailChimp to power our email newsletter–you can read more about how MailChimp uses your Personal Information here:


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.



Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.



If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.



We will retain the information you provide to the Site for the duration listed in each category above or until you ask us to delete this information.



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will notify you when such changes are made.



For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:


1812 Hidden Pine Ln, Apopka, FL, 32712, United States